I'm NOT a plastic bag

People queued for hours in the cold for it. It was fought over in the US, Japan, Australia, and Romania. And it decorated the arms of Kylie Minogue, Mischa Barton, Sienna Miller, Kierra Knightly and Lily Allen (especially after appearing in Vanity Fair's Oscars goodie bags).

We created our I'm NOT a plastic bag shopper to get more people doing the first action in our book Change the World for a Fiver: Decline plastic bags. It was designed by Anya Hindmarch and the logo was created by our friends at Antidote.

We only made a limited number (mostly sold through Sainsbury's for £5), so unfortunately they're no longer for sale. But you can still get a fake on eBay for £400 (or get one of our Plastic Aint My Bag shoppers instead).